Hi, I'm Pete.
I'm a Chartered marketer and Fellow of the Chartered Institute of Marketing, based in Northampton and working with businesses across the UK.
My story
I started out as a qualified management accountant. In 1995 I completed my CIM Diploma and took my first marketing role, and I've never looked back.
Since then I've been Marketing Director at a FTSE company and at a privately owned retailer. In 2009 I launced my own digital marketing agency, and since 2007 I've also worked directly with businesses as a consultant and outsourced marketing director.
The finance background never left me. It's why I care about return on investment as much as creativity.
Thirty years in marketing.
- 011995CIM Diploma and first marketing role.
- 022000-2006Marketing Director | Marketing Director roles at a FTSE company and a private retailer.
- 032007Began outsourced marketing and consultancy.
- 042009 - nowRun my own digital marketing agency.
- 05TodayFCIM, helping businesses UK-wide.
What I believe
- Keep it simple. Most marketing problems are self-inflicted complexity.
- Measure everything. If you can't measure it, you can't improve it.
- Be honest. If an idea won't work, I'll tell you, and explain why.
Away from work, I'm a big sports fan.
Fancy a chat?
A 30-minute call costs nothing and you'll come away with at least one thing you can act on.