I have been working in Marketing now for over 25 years having completed my Chartered Institute of Marketing Diploma (CIM) in 1995 and taken my first Marketing role the same year. I found an unusual path to Marketing starting out the first part of my career as a qualified Management Accountant. This has certainly never hindered me, in fact the opposite, it has proved to be very helpful to me in being able to fully understand the importance of ROI, how to effectively measure it and even more importantly ensure that all my marketing activities are profit centred. During my 25+ years in Marketing I have had the experience of being a Marketing Director for a large FTSE as well as a Marketing Director for privately owned retail business. I have also gained huge experience from owning my own Digital Marketing Agency working with a range of customers across most market sectors throughout the UK.
For the past 15 years I have been able to successfully combine running my agency whilst being able to share my knowledge and expertese in helping other businesses throughout the UK providing both Strategic Marketing Consultancy Services and a the full range of Digital Marketing Services.
On a personal note I have an amazing wife and six wonderful children that make me very happy, keep me up to date with all the latest trends and ensure that I remain active!
As Independent Marketing Consultant I will work with you in your business to help you achieve your marketing goals. My approach to my marketing services is to focuses on delivery of clear and concise objectives with relevant and measurable results.
Whether you require my marketing services for a specific project or as as part of your on-going planning and delivery I can help.
Although the nature and need of business can vary significantly, they share a common method of delivery.
Throughout my marketing career I have understood the need for marketing activities to be implemented on the basis of delivering a return on your investment (ROI).
I work am happy and experienced working with small, medium and large businesses across markets. I can help service based businesses as well as retail businesses. I can assist on-line or off-line and also have vast experience working both B2B (business too business) as well as B2C (business to consumer).
In my experience the fundamentals of successful marketing remain the same whether you are a hotelier, on-line store or an electrician.
I work with clients who are looking to:
Having experience across so many sectors providing deliverable results I can offer broad marketing services or specialist services such as creation of your Marketing Plan, Marketing Strategy, Lead Generation and Search Engine Optimisation. Whatever your marketing service requirements I would be delighted to help.
I will always look to find a solution that works best for you. I can work on an hourly rate, day rate or an agreed fixed project fee.
You will never get any surprises when it comes to charges. I work on the basis of openness, total clarity and a fee based on agreed outcomes. When it comes to some of the services I provide I often work on the basis of a retainer. For example, if I were to carry out your Digital Marketing over a six month period to deliver a pre-determined set of results then we would agree at the outset the number tasks required and how much time these would take each month. I would then look to phase all the costs evenly over a six month period to ensure that you got best value for your investment.
Let me help you with your Marketing.
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