In today’s world, marketing is more complex, fast-paced and multi-channel than ever before. This alone means that many businesses, particularly smaller ones, struggle to keep up.

This is where outsourcing your marketing comes in as an effective solution, offering organisations their own full-service marketing department.

Challenges in-house marketing teams face

For many businesses, employing a dynamic team of in-house experts can come with its fair share of challenges, including:

• The cost of hiring: Growing a team can be a time-consuming and costly task when you factor in the fees associated with recruitment, salaries and onboarding.
• Training: As mentioned, marketing is a fast-moving field, and to keep up with this internally, businesses need to invest in training costs.
• Resource gaps: Businesses are likely to struggle to find someone skilled in every marketing discipline.
• Staff risk: When employing a team, naturally, organisations are at risk of turnover, sickness and burnout as well as the impacts these have.
• Focus drift: In-house issues can result in business owners or leaders being pulled onto marketing tasks rather than core business functions.

Why businesses should outsource their marketing

1. Their business can benefit from a full–service marketing department, without needing to hire full-time staff.
2. They’ll have access to a diverse mix of expertise across various channels, all under one roof.
3. They can say goodbye to costly training fees, as they’ll have access to someone whose job is to stay up-to-date with the latest marketing trends, channels and approaches.
4. Outsourcing marketing is more cost-efficient; in most cases, you’ll pay less than the total cost of full in-house staff, particularly when factoring in overheads.
5. They’ll have the flexibility to ramp up their marketing support or scale back, on a project, campaign or seasonal basis.
6. They won’t lose control; they’re still in the driving seat, steering the direction, goals, brand voice and priorities.
7. For business owners or leaders, they’ll be freeing up their time and energy, so they can spend more time on the things that matter most to them.

If you want to hear more about outsourcing your business's marketing, get in touch with me today!