The rise - and rise - of artificial intelligence (AI) has changed the world as we know it. It’s a technological advancement that is infiltrating every area of our existence, with the use of AI tools in the public domain already a multi-billion-pound industry.
From finance, healthcare, education and science to logistics, retail, cybersecurity and customer service, AI is leading the way, and no matter how worrying you find its speedy progression throughout society, it’s no doubt having a profound impact. The marketing industry in particular has been influenced hugely by AI, with emerging technologies like big data, robotics and Internet of Things (IoT) driving change across the sector. So, what current and future impact could AI have on the way you market your business?
It’s no secret, personalisation has been the key to success in the world of marketing for some time, with campaigns customised to the customer providing the greatest levels of engagement and building trust amongst a business’ target audience. Imagine if you could personalise your advertising strategies with minimal effort and at the touch of a button!
You can with AI, with content, product recommendations and experiences now hyper personalised to the customer’s preferences using predictive analytics and insights. By shaping campaigns with individuals in mind, businesses looking to market their products or services are set to enjoy targeted ad precision that enables them to communicate with audiences like never before.
The rising number of marketing automation tools is only expected to keep on growing into 2024 and beyond. By automating your workflow and wider marketing processes with AI-powered tools, you can engage via multiple channels at once to execute email marketing, social media marketing, content marketing and search engine optimisation (SEO) to perfection.
Like AI, customers are getting savvier by the day, which means they’re aware of advancements and want a better digital experience as a result.
The use of Chatbots and other interactive messaging services has transformed the on-site customer journey. Interactive messaging has allowed businesses to not only answer their customers’ questions in real time and ease the burden on in-house resources, but optimise for voice search to increase the visibility of their brand and the products or services they wish to market.
In today’s fast-paced business world, leveraging the best of AI to better your marketing and sales strategies and deliver an experience that’s truly personalised will enable brands of all sizes and niches to boost engagement, increase their reach and better operations on the whole.
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