Please take a look at my latest marketing news, views and advice. I hope you like it!
Despite the introduction of the GDPR last year and continuing horror stories of big corporate data breaches, just 21% of businesses in the UK had cybersecurity policies in place during 2018.
19 August 2019
If your view of external consultants has been skewed by those who are more interested in making a quick buck than delivering value, I’ve got some good news.
24 July 2019
So, what happens if you ask your customers to make a decision on something (the direction of a new product, for instance) and you don’t quite agree with the result?
21 June 2019
The ‘B’ word… it is, literally, everywhere.
Turn on the news, and you’ll be greeted with slanging matches between politicians and ever more elaborate graphics, stats and expert insight telling us what a mess the country is in and how it should be fixed.
14 June 2019
Industry spotlight: soft drinks and the changing approach to product and brand marketing
28 May 2019
On Tuesday 26th March 2019, the European Parliament cleared the first change to the EU’s copyright rules since the turn of the century.
16 April 2019
20 March 2019
There’s an awful lot of chatter about veganism within the national press. So much, one could argue, that this way of living is fast becoming one of the most hotly debated topics in the UK.
27 February 2019
Is your marketing working?
Probably not, if you’re having to ask that question.
15 January 2019
How well do you know your customers?
2 January 2019
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