Marketing news & notes

Content Marketing 14 May 2025 Tips for keeping your content fresh Content is an extremely important component of SEO as it helps search engines, such as Google, determine what your website is about, along with how relevant it is for users and subsequently where it… Marketing Strategy 3 July 2023 How has ‘wokeness’ impacted marketing? If I had to put my finger on the buzzword of the decade, it’d have to be ‘wokeness’. Content Marketing 12 September 2019 Content Marketing You’ve heard of content marketing, right?Clearly, when it comes to the world of B2B, the importance of this form of marketing shows no signs of slowing down. Last year, 70% of marketers in that field… Digital Marketing 22 October 2018 How do you know if your Digital Marketing is working for you? Like anything in business, if you don’t measure the results of your digital marketing strategy, how can you be sure it’s effective? Digital Marketing 25 September 2018 Time to learn to KISS! Hasn’t business become so… complicated?  Every week I’m presented with a new scenario that absolutely stuns me. Digital Marketing 21 August 2018 Five top tips for a winning website Every business needs a website - we know that, but as web design has evolved and user expectation sky-rocketed, building a website that both meets the needs of today and is fit for the future is…