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Practical thinking on strategy, digital, SEO and lead generation for business owners. No jargon, no hype.

27 articles in Traditional Marketing · Show all

Why should you invest in marketing? Marketing Strategy 10 April 2025 Why should you invest in marketing? Marketing is an extremely powerful tool for any business and therefore should be seen as an investment, rather than a cost. What does AI mean to marketing? Digital Marketing 7 March 2025 What does AI mean to marketing? AI has begun to transform marketing over recent years for several different reasons.  What is traditional marketing Marketing Strategy 11 October 2024 What is traditional marketing Traditional marketing is any form of marketing that targets audiences by using offline materials.  Why small businesses should consider a marketing consultant Marketing Strategy 9 August 2024 Why small businesses should consider a marketing consultant As an experienced marketing consultant, I’ve made it my mission to assist and support businesses throughout Northamptonshire and the surrounding counties. Email marketing: the cans and the cannot! Marketing Strategy 10 June 2024 Email marketing: the cans and the cannot! Sometimes it’s not the latest, but the greatest, strategies that yield the best results. Take email marketing as a prime example. How is AI changing the face of marketing? Digital Marketing 10 April 2024 How is AI changing the face of marketing? The rise - and rise - of artificial intelligence (AI) has changed the world as we know it.  Role of a Marketing Consultant Digital Marketing 12 March 2024 Role of a Marketing Consultant Like any industry sector, the marketing world has rolled with the punches and moved with the times.  Marketing trends in 2024 Digital Marketing 11 December 2023 Marketing trends in 2024 The marketing world is always an exciting place, with the latest and greatest trends never failing to amaze the brands I support and the audiences on the receiving end.  5 seasonal marketing tips Marketing Strategy 10 November 2023 5 seasonal marketing tips With December in sight, I’m feeling particularly festive, and so are consumers.  What can you find in today’s marketing bag? Digital Marketing 13 September 2023 What can you find in today’s marketing bag? As with any sector, the marketing world is influenced by an ever-changing stream of trends. Don’t tell me I can’t, tell me why I shouldn’t! Marketing Strategy 14 August 2023 Don’t tell me I can’t, tell me why I shouldn’t! Believing in yourself and putting in the hard work will always earn you success. How has ‘wokeness’ impacted marketing? Marketing Strategy 3 July 2023 How has ‘wokeness’ impacted marketing? If I had to put my finger on the buzzword of the decade, it’d have to be ‘wokeness’.