Marketing news & notes

Digital Marketing 7 March 2025 What does AI mean to marketing? AI has begun to transform marketing over recent years for several different reasons.  Digital Marketing 14 January 2025 Digital marketing trends 2025 With each year that passes technology continues to evolve, leaving no end to the possibilities in store for us in the future.  Digital Marketing 12 November 2024 What do I need to know about influencer marketing? Influencer marketing is the collaboration between a brand and popular social media users, who are commonly referred to as influencers.  Digital Marketing 10 April 2024 How is AI changing the face of marketing? The rise - and rise - of artificial intelligence (AI) has changed the world as we know it.  Digital Marketing 12 March 2024 Role of a Marketing Consultant Like any industry sector, the marketing world has rolled with the punches and moved with the times.  Digital Marketing 1 February 2024 My top 5 digital marketing tips Digital marketing is the key to driving business growth as well as putting customer engagement back on the map once more. Digital Marketing 11 December 2023 Marketing trends in 2024 The marketing world is always an exciting place, with the latest and greatest trends never failing to amaze the brands I support and the audiences on the receiving end.  Digital Marketing 13 September 2023 What can you find in today’s marketing bag? As with any sector, the marketing world is influenced by an ever-changing stream of trends. Digital Marketing 7 June 2023 Is email marketing still relevant? Throughout its history, email marketing has evolved its technology and standards to become a powerful tool. Digital Marketing 11 November 2021 Why you might benefit from a marketing consultant Marketing makes the business world go round. Digital Marketing 12 February 2020 The power of a strapline While in Durham last month, I walked past a computer repair shop, and I couldn’t help but take a photo of the sign attached to the wall. Digital Marketing 19 August 2019 Cybersecurity and your marketing Despite the introduction of the GDPR last year and continuing horror stories of big corporate data breaches, just 21% of businesses in the UK had cybersecurity policies in place during 2018.