37 articles in Marketing Strategy · Show all
Digital Marketing
11 December 2023
Marketing trends in 2024
The marketing world is always an exciting place, with the latest and greatest trends never failing to amaze the brands I support and the audiences on the receiving end.
Marketing Strategy
10 November 2023
5 seasonal marketing tips
With December in sight, I’m feeling particularly festive, and so are consumers.
Digital Marketing
13 September 2023
What can you find in today’s marketing bag?
As with any sector, the marketing world is influenced by an ever-changing stream of trends.
Marketing Strategy
14 August 2023
Don’t tell me I can’t, tell me why I shouldn’t!
Believing in yourself and putting in the hard work will always earn you success.
Marketing Strategy
3 July 2023
How has ‘wokeness’ impacted marketing?
If I had to put my finger on the buzzword of the decade, it’d have to be ‘wokeness’.
Digital Marketing
7 June 2023
Is email marketing still relevant?
Throughout its history, email marketing has evolved its technology and standards to become a powerful tool.
Marketing Strategy
11 May 2023
What is being customer centric?
The age-old saying that the ‘customer is always right’ may not be as heavily used these days,
Marketing Strategy
3 April 2023
What is a website consultant?
The www revolution has no doubt transformed the way we live, work, shop and search amongst other things.
Marketing Strategy
6 March 2023
What is a SWOT analysis?
The marketing world loves an acronym! Yet, unbeknown to most, SMART isn’t the only goal-setting framework that helps you achieve better focus in business.
Marketing Strategy
3 February 2023
Making every penny of your marketing budget work for you
Weathering the storm of a recession is a hot topic at the moment.
Marketing Strategy
6 January 2023
What is a marketing plan?
In short, a marketing plan is a document that details exactly how your marketing efforts will pan out over a predefined period.
Marketing Strategy
2 December 2022
Getting your marketing right as you start the new year
The way we do business may have changed dramatically in recent years
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