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37 articles in Marketing Strategy · Show all

Marketing trends in 2024 Digital Marketing 11 December 2023 Marketing trends in 2024 The marketing world is always an exciting place, with the latest and greatest trends never failing to amaze the brands I support and the audiences on the receiving end.  5 seasonal marketing tips Marketing Strategy 10 November 2023 5 seasonal marketing tips With December in sight, I’m feeling particularly festive, and so are consumers.  What can you find in today’s marketing bag? Digital Marketing 13 September 2023 What can you find in today’s marketing bag? As with any sector, the marketing world is influenced by an ever-changing stream of trends. Don’t tell me I can’t, tell me why I shouldn’t! Marketing Strategy 14 August 2023 Don’t tell me I can’t, tell me why I shouldn’t! Believing in yourself and putting in the hard work will always earn you success. How has ‘wokeness’ impacted marketing? Marketing Strategy 3 July 2023 How has ‘wokeness’ impacted marketing? If I had to put my finger on the buzzword of the decade, it’d have to be ‘wokeness’. Is email marketing still relevant? Digital Marketing 7 June 2023 Is email marketing still relevant? Throughout its history, email marketing has evolved its technology and standards to become a powerful tool. What is being customer centric? Marketing Strategy 11 May 2023 What is being customer centric? The age-old saying that the ‘customer is always right’ may not be as heavily used these days, What is a website consultant? Marketing Strategy 3 April 2023 What is a website consultant? The www revolution has no doubt transformed the way we live, work, shop and search amongst other things. What is a SWOT analysis? Marketing Strategy 6 March 2023 What is a SWOT analysis? The marketing world loves an acronym! Yet, unbeknown to most, SMART isn’t the only goal-setting framework that helps you achieve better focus in business. Making every penny of your marketing budget work for you Marketing Strategy 3 February 2023 Making every penny of your marketing budget work for you Weathering the storm of a recession is a hot topic at the moment. What is a marketing plan? Marketing Strategy 6 January 2023 What is a marketing plan? In short, a marketing plan is a document that details exactly how your marketing efforts will pan out over a predefined period. Getting your marketing right as you start the new year Marketing Strategy 2 December 2022 Getting your marketing right as you start the new year The way we do business may have changed dramatically in recent years