37 articles in Marketing Strategy · Show all
Marketing Strategy
3 October 2022
What is involved in writing a marketing plan?
Whether you’re an online business looking to expand your reach or you own a bricks and mortar store....
Marketing Strategy
7 September 2022
How a marketing consultant can add value to your business
As a marketing consultant with years of experience....
Marketing Strategy
8 August 2022
What are the five Ps of marketing and are they still relevant?
Just how relevant are the five Ps to your modern day marketing campaign?
Marketing Strategy
7 July 2022
Why knowing how to KISS is as important as ever
I am no stranger to the KISS concept!
Marketing Strategy
9 June 2022
Success comes in cans!
To achieve success, you need to have a can do, will do approach rather than a can’t do, won’t do attitude
Digital Marketing
11 November 2021
Why you might benefit from a marketing consultant
Marketing makes the business world go round.
Digital Marketing
12 February 2020
The power of a strapline
While in Durham last month, I walked past a computer repair shop, and I couldn’t help but take a photo of the sign attached to the wall.
Marketing Strategy
28 May 2019
Industry spotlight: soft drinks
Industry spotlight: soft drinks and the changing approach to product and brand marketing
Marketing Strategy
27 February 2019
Is veganism a fad? Is it a health benefit, a marketers gift or both?
There’s an awful lot of chatter about veganism within the national press. So much, one could argue, that this way of living is fast becoming one of the most hotly debated topics in the UK.
Marketing Strategy
15 January 2019
Is your marketing working? Here’s how to find out!
Is your marketing working?Probably not, if you’re having to ask that question.
Marketing Strategy
2 January 2019
Who is Retep Yeslah?
How well do you know your customers?
Digital Marketing
25 September 2018
Time to learn to KISS!
Hasn’t business become so… complicated? Every week I’m presented with a new scenario that absolutely stuns me.
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