Marketing news & notes

Marketing Strategy 11 May 2023 What is being customer centric? The age-old saying that the ‘customer is always right’ may not be as heavily used these days, Marketing Strategy 3 February 2023 Making every penny of your marketing budget work for you Weathering the storm of a recession is a hot topic at the moment. Marketing Strategy 2 December 2022 Getting your marketing right as you start the new year The way we do business may have changed dramatically in recent years Marketing Strategy 3 October 2022 What is involved in writing a marketing plan? Whether you’re an online business looking to expand your reach or you own a bricks and mortar store....  Marketing Strategy 7 September 2022 How a marketing consultant can add value to your business As a marketing consultant with years of experience.... Marketing Strategy 8 August 2022 What are the five Ps of marketing and are they still relevant? Just how relevant are the five Ps to your modern day marketing campaign? Marketing Strategy 7 July 2022 Why knowing how to KISS is as important as ever I am no stranger to the KISS concept! Marketing Strategy 9 June 2022 Success comes in cans! To achieve success, you need to have a can do, will do approach rather than a can’t do, won’t do attitude Digital Marketing 11 November 2021 Why you might benefit from a marketing consultant Marketing makes the business world go round. Digital Marketing 12 February 2020 The power of a strapline While in Durham last month, I walked past a computer repair shop, and I couldn’t help but take a photo of the sign attached to the wall. Digital Marketing 19 August 2019 Cybersecurity and your marketing Despite the introduction of the GDPR last year and continuing horror stories of big corporate data breaches, just 21% of businesses in the UK had cybersecurity policies in place during 2018. Marketing Strategy 28 May 2019 Industry spotlight: soft drinks Industry spotlight: soft drinks and the changing approach to product and brand marketing