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Marketing news & notes

Practical thinking on strategy, digital, SEO and lead generation for business owners. No jargon, no hype.

What does AI mean to marketing? Digital Marketing 7 March 2025 What does AI mean to marketing? AI has begun to transform marketing over recent years for several different reasons.  Why is UX design so important Website Design 11 February 2025 Why is UX design so important User experience (UX) design aims to provide users with intuitive, efficient and relevant experiences, focusing on having a deep understanding of their users to do so.  Digital marketing trends 2025 Digital Marketing 14 January 2025 Digital marketing trends 2025 With each year that passes technology continues to evolve, leaving no end to the possibilities in store for us in the future.  Why “less is more” just makes sense Marketing Strategy 10 December 2024 Why “less is more” just makes sense We’re all no doubt familiar with the saying “less is more” but what about from a marketing perspective.  What do I need to know about influencer marketing? Digital Marketing 12 November 2024 What do I need to know about influencer marketing? Influencer marketing is the collaboration between a brand and popular social media users, who are commonly referred to as influencers.  What is traditional marketing Marketing Strategy 11 October 2024 What is traditional marketing Traditional marketing is any form of marketing that targets audiences by using offline materials.  How has PR changed over the last 10 years? 11 September 2024 How has PR changed over the last 10 years? In an ever-evolving digital world, what we once knew about PR has changed – but does it still have a place in our strategies?  Why small businesses should consider a marketing consultant Marketing Strategy 9 August 2024 Why small businesses should consider a marketing consultant As an experienced marketing consultant, I’ve made it my mission to assist and support businesses throughout Northamptonshire and the surrounding counties. 5 lead generation tactics Marketing Strategy 8 July 2024 5 lead generation tactics While it seems like lead generation trends change on a daily basis, there are several tactics that will always be the cornerstones of the campaigns I plan, execute and perfect on behalf of my clients. Email marketing: the cans and the cannot! Marketing Strategy 10 June 2024 Email marketing: the cans and the cannot! Sometimes it’s not the latest, but the greatest, strategies that yield the best results. Take email marketing as a prime example. Remember to KISS! Marketing Strategy 10 May 2024 Remember to KISS! The acronym ‘Keep It Simple, Stupid’ – or KISS – has never been more relevant. How is AI changing the face of marketing? Digital Marketing 10 April 2024 How is AI changing the face of marketing? The rise - and rise - of artificial intelligence (AI) has changed the world as we know it.