Blog

Marketing news & notes

Practical thinking on strategy, digital, SEO and lead generation for business owners. No jargon, no hype.

Role of a Marketing Consultant Digital Marketing 12 March 2024 Role of a Marketing Consultant Like any industry sector, the marketing world has rolled with the punches and moved with the times.  My top 5 digital marketing tips Digital Marketing 1 February 2024 My top 5 digital marketing tips Digital marketing is the key to driving business growth as well as putting customer engagement back on the map once more. January 2024 marketing checklist Marketing Strategy 11 January 2024 January 2024 marketing checklist Marketing plans of the past can offer plenty of useful insights and pointers when devising campaigns that deliver success for 2024. Marketing trends in 2024 Digital Marketing 11 December 2023 Marketing trends in 2024 The marketing world is always an exciting place, with the latest and greatest trends never failing to amaze the brands I support and the audiences on the receiving end.  5 seasonal marketing tips Marketing Strategy 10 November 2023 5 seasonal marketing tips With December in sight, I’m feeling particularly festive, and so are consumers.  What can you find in today’s marketing bag? Digital Marketing 13 September 2023 What can you find in today’s marketing bag? As with any sector, the marketing world is influenced by an ever-changing stream of trends. Don’t tell me I can’t, tell me why I shouldn’t! Marketing Strategy 14 August 2023 Don’t tell me I can’t, tell me why I shouldn’t! Believing in yourself and putting in the hard work will always earn you success. How has ‘wokeness’ impacted marketing? Marketing Strategy 3 July 2023 How has ‘wokeness’ impacted marketing? If I had to put my finger on the buzzword of the decade, it’d have to be ‘wokeness’. Is email marketing still relevant? Digital Marketing 7 June 2023 Is email marketing still relevant? Throughout its history, email marketing has evolved its technology and standards to become a powerful tool. What is being customer centric? Marketing Strategy 11 May 2023 What is being customer centric? The age-old saying that the ‘customer is always right’ may not be as heavily used these days, What is a website consultant? Marketing Strategy 3 April 2023 What is a website consultant? The www revolution has no doubt transformed the way we live, work, shop and search amongst other things. What is a SWOT analysis? Marketing Strategy 6 March 2023 What is a SWOT analysis? The marketing world loves an acronym! Yet, unbeknown to most, SMART isn’t the only goal-setting framework that helps you achieve better focus in business.