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Marketing news & notes

Practical thinking on strategy, digital, SEO and lead generation for business owners. No jargon, no hype.

Making every penny of your marketing budget work for you Marketing Strategy 3 February 2023 Making every penny of your marketing budget work for you Weathering the storm of a recession is a hot topic at the moment. What is a marketing plan? Marketing Strategy 6 January 2023 What is a marketing plan? In short, a marketing plan is a document that details exactly how your marketing efforts will pan out over a predefined period. Getting your marketing right as you start the new year Marketing Strategy 2 December 2022 Getting your marketing right as you start the new year The way we do business may have changed dramatically in recent years What is ‘on-site SEO’ and why is it so important? Search Engine Optimisation 4 November 2022 What is ‘on-site SEO’ and why is it so important? Put simply, on-site SEO is the process that makes the pages of your website as search engine friendly What is involved in writing a marketing plan? Marketing Strategy 3 October 2022 What is involved in writing a marketing plan? Whether you’re an online business looking to expand your reach or you own a bricks and mortar store....  How a marketing consultant can add value to your business Marketing Strategy 7 September 2022 How a marketing consultant can add value to your business As a marketing consultant with years of experience.... What are the five Ps of marketing and are they still relevant? Marketing Strategy 8 August 2022 What are the five Ps of marketing and are they still relevant? Just how relevant are the five Ps to your modern day marketing campaign? Why knowing how to KISS is as important as ever Marketing Strategy 7 July 2022 Why knowing how to KISS is as important as ever I am no stranger to the KISS concept! Success comes in cans! Marketing Strategy 9 June 2022 Success comes in cans! To achieve success, you need to have a can do, will do approach rather than a can’t do, won’t do attitude Why you might benefit from a marketing consultant Digital Marketing 11 November 2021 Why you might benefit from a marketing consultant Marketing makes the business world go round. The power of a strapline Digital Marketing 12 February 2020 The power of a strapline While in Durham last month, I walked past a computer repair shop, and I couldn’t help but take a photo of the sign attached to the wall. Content Marketing Content Marketing 12 September 2019 Content Marketing You’ve heard of content marketing, right?Clearly, when it comes to the world of B2B, the importance of this form of marketing shows no signs of slowing down. Last year, 70% of marketers in that field…