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Marketing news & notes

Practical thinking on strategy, digital, SEO and lead generation for business owners. No jargon, no hype.

Cybersecurity and your marketing Digital Marketing 19 August 2019 Cybersecurity and your marketing Despite the introduction of the GDPR last year and continuing horror stories of big corporate data breaches, just 21% of businesses in the UK had cybersecurity policies in place during 2018. Digital Marketing Consultant 24 July 2019 Digital Marketing Consultant If your view of external consultants has been skewed by those who are more interested in making a quick buck than delivering value, I’ve got some good news. Industry spotlight: soft drinks Marketing Strategy 28 May 2019 Industry spotlight: soft drinks Industry spotlight: soft drinks and the changing approach to product and brand marketing  How to jump on the seasonal marketing bandwagon 20 March 2019 How to jump on the seasonal marketing bandwagon Christmas is supposed to be the season of goodwill, but for some of the titans of commerce it was anything but. Is veganism a fad? Is it a health benefit, a marketers gift or both? Marketing Strategy 27 February 2019 Is veganism a fad? Is it a health benefit, a marketers gift or both? There’s an awful lot of chatter about veganism within the national press. So much, one could argue, that this way of living is fast becoming one of the most hotly debated topics in the UK. Is your marketing working? Here’s how to find out! Marketing Strategy 15 January 2019 Is your marketing working? Here’s how to find out! Is your marketing working?Probably not, if you’re having to ask that question.  Who is Retep Yeslah? Marketing Strategy 2 January 2019 Who is Retep Yeslah? How well do you know your customers? 5 lead generation tips for web-based businesses Lead Generation 7 December 2018 5 lead generation tips for web-based businesses One look at this graph from then Office of National Statistics, and the sustained impact internet sales have had on the economy is clear to see. Google Organic versus Google AdWords 29 October 2018 Google Organic versus Google AdWords As buzz phrases go in digital marketing, ‘organic results’ and ‘pay-per-click’ see plenty of use, but if you’re not a digital marketing consultant, SEO agency or web design house, why should you be… How do you know if your Digital Marketing is working for you? Digital Marketing 22 October 2018 How do you know if your Digital Marketing is working for you? Like anything in business, if you don’t measure the results of your digital marketing strategy, how can you be sure it’s effective? Time to learn to KISS! Digital Marketing 25 September 2018 Time to learn to KISS! Hasn’t business become so… complicated?  Every week I’m presented with a new scenario that absolutely stuns me. Five top tips for a winning website Digital Marketing 21 August 2018 Five top tips for a winning website Every business needs a website - we know that, but as web design has evolved and user expectation sky-rocketed, building a website that both meets the needs of today and is fit for the future is…